The First Step to Improving Your Online Marketing Efforts | Business ...

The discipline of online marketing, also referred to as internet marketing, web marketing, webvertising, or e-marketing, has continued to evolve since its inception in the late 90s. What began with basic banner ads has grown into integrated campaigns that involve targeted HTML emails, search engine marketing (SEM), search engine optimization (SEO), and social media marketing, just to name a few. Although the tools and methods have evolved the same goal still applies: attract more qualified traffic to your website to convert them into a new customer.

It?s true as marketers continue to deal with budget limitations, they focus their attention on the opportunities that online marketing has to offer, but it?s easy to get painted into a corner of relying on expensive pay per click (PPC) campaigns to achieve your desired results.

Wouldn?t you ultimately like to attract qualified leads through more organic efforts such as blogging, advanced content optimized for search, link building, and social media marketing? Seems like a no-brainer right? Then now is the time to step back and evaluate your online activities and learn how the power of Inbound Marketing?can work for you and your business.

We all know we benefit from an outside look when it comes to identifying our greatest areas for improvement. That?s why our team is offering a Free Online Marketing Evaluation for those who qualify, which includes a comprehensive review of how you?re performing across all 3 critical areas of online marketing in comparison to your top competitors. Consider this the first step in boosting your ability to attract more qualified leads and new customers. Learn more by clicking the button below!

Source: http://www.business2community.com/online-marketing/the-first-step-to-improving-your-online-marketing-efforts-0133542

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