Friday, February 17, 2012

Women in Business ? MMKpr LLC | BHD - The Broken Heel Diaries?

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Melissa M. Keklak moved to California to begin her own publicity business, MMKpr. MMKpr is a full service publicity firm specializing in the music and entertainment industries. It is owned and operated by Melissa who is currently the publicist of record for a variety of musicians and corporations. She oversees all media outreach, red carpet events, drafting and releasing of media materials as well as all additional public relations needs on behalf of her clients.

?Often imitated?never duplicated. Girl you be killin? em.?

Melissa is a seasoned public relations professional with experience in music, fashion, entertainment and technology. Her areas of expertise include celebrity relations, internal and external corporate communications, crisis management and event planning.

Ms. Keklak was the senior manager of public relations for Casio America, Inc., where she oversaw communication across all divisions (G-Shock, Baby-G, Exilim, Green Slim, Privia) as well as national shows and events.

During her tenure at Casio America, Inc., she was charged with revitalizing the Casio brands, most importantly, G-Shock by developing strategic public relations programs to create awareness and excitement among all product categories and position them as leaders in their industries. Melissa has appeared on various broadcast segments including Good Morning America, Extra!, and Fox Business News.

Melissa was also charged with handling the entertainment relations for Casio America. She assisted in producing innovative, celebrity-driven programs to help build brand awareness. In addition, Melissa managed most of the direct product placement for all of Casio?s brand categories and successfully implemented products into the lifestyles of many affluent tastemakers, artists and celebrities. She assisted on the management of various company events including Maxim Style Awards presented by Casio, Complex Premium Goods presented by Casio, G-Shock 25th Anniversary event, Nick Cannon?s The Killing Room, Stevie Williams DGK G-Shock launch, Ke$ha and Baby-G Anniversary event, Kanye West x G-Shock, as well as many others. Melissa was responsible for transitioning both the G-Shock and Baby-G brands among the music industry and was successful at more than 40+ Casio-artist collaborations.

Melissa is an active member of the Public Relations Society of America (PRSA). In 2006, she was selected as one of PR Week?s top ten rising stars of the PR industry. Melissa received a Bachelor of Arts in Communication from The University of Scranton, where she also served as president of the university?s

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Source: http://www.thebrokenheeldiaries.com/2012/02/16/women-and-business/

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