Friendshake: Facebook?s New Mobile Feature For Finding People Nearby (And A Highlight Killer?)

Facebook has created a new feature that lets users find friends and potential friends nearby. Currently called "Friendshake" and also accessible through a URL that is the abbreviation of "find friends nearby" (http://fb.com/ffn), it's another step in Facebook furthering its reach into mobile, and creating services to meet new people -- rather than building up more connectivity with the ones you already know. And, in keeping with Facebook's?emphasis on being as ubiquitous as possible, for now it's not being delivered in a native app, but via the mobile web. Update: it's accessible via Facebook's mobile app, too (see below the break for more detail). The feature follows a little under two months after Facebook announced the acquisition of Glancee, a mobile app that helps users discover people near them with similar interests, whose three founders have now joined Facebook and closed down their app. It is not clear if Friendshake has been created out of that acquisition, or if it has been developed along an altogether different thread -- or how the functions of the two may eventually dovetail.

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